STOP GUESSING, START STYLING!

 

Learn the exact still life styling techniques I’ve used for 15+ years in New York to create elevated, scroll‑stopping images for brands, and apply them to your own products or client work with simple setups you can recreate on any set.

Video Poster Image

WITH THE PROPER TRAINING...

YOU CAN CREATE STUNNING PRODUCT IMAGES!

With online videos, personalized feedback, and live training, we’ve got the resources you need to turn your freelance gig into a lucrative career in the fashion industry. 

INTRODUCING

THE ART OF STILL LIFE STYLING MASTERCLASS

This training course will show you step-by-step how to turn lifeless product shots into polished images that are consistent across any product detail page.

TIRED OF GUESSING HOW TO STYLE YOUR PRODUCTS...

and hunting for tutorials on flat lays and pin-ups, but never finding anything? This product styling course gives you the styling techniques I use everyday for brands, translated into a clear system you can follow.

What you'll learn:

  • Master the flat lay
    Learn the secrets to creating perfectly styled laydowns that grab attention and feel editorial.

  • “Gravity‑defying” pin‑up technique
    Discover how to use gravity to your advantage so hanging garments look full, sculpted, and intentional.

  • Mannequins without the "heavy" mannequin
    Learn about a practical visual merchandising tool that gives you that clean “ghost mannequin” effect.

  • Stacks that feel effortless
    Create both perfectly neat and intentionally messy stacks of shirts, sweaters, and pants that photograph beautifully.

  • Accessories that steal the show
    Learn how to style handbags, shoes, belts, jewelry, and more - the main attraction of several brands.

  • Styling tips and tricks from a working pro
    Get the quick, practical workarounds I use on set that most stylist's don't share.

With practice, you’ll have everything you need to master The Art of Still Life Styling.

MODULE 1

INTRODUCTION TO STILL LIFE STYLING

Still Life Styling has many aspects to it and it's important to be well versed in more than one. Learn about the different types of product styling. This module includes:

  • 3 Lessons

After this module, you’ll be clear on the types of still life styling and what tools are needed based on what's being styled.

MODULE 2

PREPPING

Clothes, bags, shoes. You can't expect to have the finished styled product look great if not much attention is paid to prepping. This module includes:

  • 52  Video Lessons

After this module, you’ll be equipped with the knowledge needed to prepare merchandise for styling and photography.

MODULE 3

MASTERING PIN UP STYLING

One method of styling in the e-commerce world is pin up styling! Learn the skills needed to breeze through pin-ups, where the end result is consistency. This module includes:

  • 52 Video Lessons

After this Module, you’ll have the techniques in place to style pin-ups with precision.

MODULE 4

MASTERING LAYDOWN STYLING

Laydown styling is also known as flay lay styling or "soft goods styling". It is another method in product styling that works well for a single piece of clothing or multiple pieces when styling a group shot. I show you how to create the perfect flat lay without the "flat" look! This module includes:

  • 47 Video Lessons

After this module, you will be comfortable styling any item as a flat lay with or without stuffing.

MODULE 5

MASTERING TABLETOP STYLING

Tabletop styling just means styling "hard goods". Think bags, shoes, jewelry, accessories and shirt stacks. I share techniques, tips and tricks that have become standard in my practice, no matter what's being styled. This module includes:

  • 38 Video Lessons

After this module, your handbag styling skills will be on point, and so will your shirt folding skills! 

00

DAYS

00

HOURS

00

MINS

00

SECS

LIMITED TIME BONUS

GET 1:1 SUPPORT

ENJOY A FREE COACHING SESSION

This session is a chance for us to connect one-on-one so you can share where you are, ask questions, and get personal guidance based on your goals, experience, and creative work.

  • Share where you are in your styling journey, whether you’re just starting out or building on existing experience
  • Ask questions and talk through anything you feel stuck on
  • Leave with encouragement, clarity, and a simple personalized next step

This bonus is yours free with the purchase of this course.

HEY, I'M ERICA!

Working with multiple brands as a Still Life Stylist in New York for the past 15 years, I've designed this course to give you the exact techniques I use for my clients. This product styling masterclass will take you from guessing to styling with confidence!

Erica is from Fairbanks Alaska, raised in Seattle Washington and moved to the Big Apple in the early 2000's with a 5 piece luggage set, a comforter and a portable stereo/cd player, not knowing anyone.

For the past 15+ years, Erica has worked as a Still Life Stylist honing her skills and now offering her expertise to help creatives, fashion students, stylists, photographers, retailers and more, learn the foundations and art of Still Life Styling.

When Erica is not on set styling, lately, she can be found at some herbalist’s apothecary, some farmers market, some bar, some gym, cooking something or spending time with family and friends. Her favorite saying would have to be either: What the, or that’s crazy!

 

 

GET INSTANT ACCESS TO

THE ART OF STILL LIFE STYLING MASTERCLASS

This comprehensive course will give you the skills you need to be confident in your product styling.

PAYMENT PLAN

$555/M

6 MONTHLY PAYMENTS

  • 14 modules unlocked instantly 
  • Weekly training calls
  • Lifetime access including updates to course
  • Supportive online community
  • A 1:1 coaching session
  • Certificate upon completion of course
ENROLL NOW

PAY IN FULL

$2997

ONE-TIME PAYMENT

  • 14 modules unlocked instantly
  • Weekly training calls
  • Lifetime access including updates to course 
  • Supportive online community
  • A 1:1 coaching session
  • Certificate upon completion of course
ENROLL NOW
WHAT YOU GET INSIDE
  • Lifetime access to all lessons and future updates
  • Watch on your own schedule, from anywhere
  • Practical, step‑by‑step demonstrations you can pause and follow on set
  • Insider tips and tricks to help you get that shot count
HOW IT WORKS
  • Enroll today and get instant access to the full course
  • Move through the modules at your own pace, from anywhere
  • Revisit any lesson before a shoot to refresh your styling plan
  • Use the checklists and shot lists as your on‑set guide
IS THIS COURSE RIGHT FOR YOU? 
  • Fashion students and prospective students who want to explore product styling without the cost of traditional fashion school. 
  • Product stylists who weren't formally trained and want to produce stronger images.
  • On-figure stylists who want to add still life styling to their skillset
  • E-commerce shop owners and resellers who want their products to look more elevated online.
  • Photographers who are asked to style products want to learn how.
  • Still life stylist assistants ready to take the next step, get booked as a product stylist and make more money.
THIS COURSE IS NOT FOR YOU IF...
  • You're looking for photography training and not still life and product styling instruction.
  • You want to learn camera settings, technical lighting setups, or how to become a still life photographer.

You don't need a college degree to have a successful, high paying career in the fashion industry. 

____ Erica Pulley

There's a new way to make money in fashion.

 

____ Erica Pulley

FREQUENTLY ASKED QUESTIONS